Ericka McCracken is Freedom Facilitator who specializes in helping others find their freedom. I had a chance to speak with her about her business and here is what she had to say:
Please Tell Us Your Name & The name of your business:
Ericka McCracken, Legacy of Ericka
Tell us a little bit about yourself.
I am a Freedom Facilitator who specializes in helping others find their freedom.
Tell us about your business.
Legacy of Ericka is an entertainment business that specializes in publishing, digital marketing, individual and group coaching
Where did you get your idea or concept for the business?
Through trying to be the “aspirin” for the headaches and pains in the world
What has been your greatest moment of success?
Completing what I started! Overtime I start something and can actually see it to completion, I’m overjoyed
How do you go about marketing your business? What has been your most successful form of marketing?
I typically use social media platforms such as Instagram and Facebook. To be honest, referrals have been the most successful form of marketing.
What sacrifices have you had to make to be a successful business owner?
I can’t say that I’ve made sacrifices. I like to think of them as adjustments. Learning to focus on giving my best yes while saying no to things that don’t align with my vision and focus have been influential
What challenges Have you faced as a business owner?
Expanding to corporate level engagements.
What is unique about your business?
My business helps people on their journey to freedom which looks different for everyone. That freedom journey is unique in and of itself.
If you had one piece of advice to someone wanting to start a business similar to yours, what would it be?
I would say to reach out to people who are already on the journey, despite how successful they are. They can help you avoid some bumps. I would also say figure out what you can be flexible with and what you can’t afford to alter.