“Your Health Matters” is a statement that is sure to catch the attention of anyone looking to live a healthy lifestyle. Ashley Clarke is the owner of Your Health Matters, LLC and desires to do just that. A native of Petersburg, Virgina and considers herself a “Renaissance Woman” with many passions. I got a chance to talk with Ashley about her business and here is what she had to say:
Please Tell Us Your Name & The name of your business:
Ashley Clarke – Your Health Matters, LLC
Tell us a little bit about yourself.
I was born and raised in Petersburg, VA. I like to consider myself a Renaissance woman with many passions and limitless possibilities of what I can contribute to this world.
Tell us about your business.
Your Health Matters, LLC is a nutrition and wellness company dedicated to bettering the lives of individuals around the world through education on balanced life choices and services designed to showcase how we all can live a healthy lifestyle affordably. Under the umbrella of Your Health Matters, we offer nutrition coaching, group fitness instruction, a collection of eBooks, and wellness events.
Where did you get your idea or concept for the business?
I spent the bulk of my adolescent years struggling with my weight and was diagnosed with hypertension at the age of 18. Many health professionals credited the disease to my family history because it was so prevalent on both sides of my family. However, I was determined not to spend the rest of my life on medications if I could help it. I started to get serious about exercising around my senior year of college but was still eating anything and everything. I realized in order to really make a change, I had to focus on all areas of my health. I started eating better, doing yoga and exercising. I lost the weight and along the way, wellness became a passion. I had so many people asking for my guidance that it seemed selfish to keep what I knew all to myself, thus my goal has been to help as many people as I can break the cycle of poor health habits and understand why their health matters.
What has been your greatest moment of success?
I’m still in the very early stages of operating but receiving testimonials from individuals (that I had no idea were following my work) that I’ve motivated them to get on track with their health goals has been the biggest confirmation that I’m doing something right.
How do you go about marketing your business? What has been your most successful form of marketing?
Most of my Marketing is currently done through Instagram and Facebook. Instagram has shown the most success with our wellness events, along with word of mouth which I greatly appreciate!
What sacrifices have you had to make to be a successful business owner?
Turning down social events to focus or choosing not to put money towards something I want to do personally and instead invest it into my business. Small sacrifices in the grand scheme of things.
What challenges Have you faced as a business owner?
Navigating through this social media driven landscape. I don’t like to be too engrossed in Instagram all the time but sometimes it feels like that’s what it takes in order to be successful nowadays and it has to happen in an instant. I have to keep reminding myself that all things come in the proper time and at the end of the day, as long as I’m reaching the people I’m intended to reach, I’m okay if it takes me a little longer. On that note, I’ll definitely be hiring someone to manage social media when I have the capacity to do so :-).
What is unique about your business?
I have the personal experience of struggling with my health and understand that it’s not a quick fix. I offer realistic and actionable solutions that anyone can incorporate to live their best life. Also with my background as a Certified Public Accountant, money is always top of mind. It won’t cost you a lot to enjoy a healthy lifestyle, but it may cost you if you choose not to.
If you had one piece of advice to someone wanting to start a business similar to yours, what would it be?
Pray on it, and go for it! Don’t allow all of the “what if” scenarios in your head to stop you from pursuing what you’re passionate about. Someone out there needs what you have to offer.
How Can You Be Reached?
Facebook/Instagram: @YourHealthMattersLLCWebsite: www.yourhealthmattersllc.com