“Life is too short to have boring parties” is the motto of small business owner Jasmine Graham Frazier. A native of Lake City, South Carolina, Jazmine is the owner of Too Swank Event Planning. I had the opportunity to chat with Jasmine on her journey to establishing her business and here is what she had to say:
Please Tell Us Your Name & The name of your business:
Jasmine Frazier – Too Swank Events
Tell us a little bit about yourself.
I’m a small town girl with an Empire state of mind. I’m from Lake City, SC and a graduate of the University of South Carolina. I have a passion for family, event planning, home decor and all things crafty!
Tell us about your business.
Too Swank Events is an Event Planning Company that works hand in hand with each client to design unique one of a kind parties and celebrations. Perfect for anyone who desires a creative, modern event minus the labor and stress attached to event planning. Together we create memories that last a lifetime!
Where did you get your idea or concept for the business?
Since as far back as I can remember, I have always enjoyed party planning. Over the years I have designed countless events for family and friends. 2 years ago I decided to turn my hobby into a business and created Too Swank Events.
What has been your greatest moment of success?
Obtaining my Bachelor’s Degree from the University of South Carolina. Education is key!
How do you go about marketing your business? What has been your most successful form of marketing?
Social media and word of mouth. The greatest compliment is always a referral! Facebook has definitely been my best marketing tool.
What sacrifices have you had to make to be a successful business owner?
SLEEP!!! Nothing comes to a sleeper but a dream!
What challenges Have you faced as a business owner?
Determining exactly what works best for MY business. Just because a particular format works for another business doesn’t mean that it will also work for yours. At the end of each celebration I take time out to reflect and evaluate to improve the next event.
What is unique about your business?
Every Too Swank Event has a personalized, bold, modern flare. No Two Events are the same!
If you had one piece of advice to someone wanting to start a business similar to yours, what would it be?
The one thing that you have that nobody else has is YOU! Your voice, your mind, your vision, your story- The world is waiting on YOU!
How Can You Be Reached?
Facebook/Instagram: Too Swank Events